40% of fashion shoppers make half of purchases online, study finds

Loading Likes...

When it comes to online fashion shopping, 50% of shoppers search for coupons and discounts when thinking about a purchase. And even more, 57% of these shoppers will only make an online fashion purchase if there is a promotion.

In fact, online’s popularity is growing and 63% of people surveyed by Astound Commerce said they would buy more if they could save more online than in-store.

The U.S. has the largest apparel market, making about $342 billion annually, and is growing. However, the market is rapidly changing with the emergence of e-commerce and and private labels.

Today’s fashion shopper wants products fast, of course. Twenty-nine percent of respondents said they would buy more fashion online if more brands sold on a single marketplace.

Still, active fashion shoppers are busy online, as 40% make more than half to their purchases digitally and 77% of aggressive fashion shoppers make at least 21% of their purchases online. Of these consumers, 35% shop weekly and 33% have made more than 10 purchases online in the past six months.

And online shoppers are great spenders, as 39% admitted to spending at least $1,000 annually.

In addition, today’s shoppers wants free shipping, very important to 63% of those surveyed.http://https://www.fierceretail.com/digital/40-fashion-shoppers-make-half-purchases-online

And it seems sales associates still have a role in fashion shopping. Seventy-eight percent of those surveyed said a positive interaction with a sales associate is an important factor in the likelihood to purchase. Yet, 53% would rather interact with technology than a sales associate.

Finally, no one can ignore the growing presence of Amazon in the online fashion world. Amazon’s fashion sales grew more than 30% in 2017, accounting for almost $190 billion in sales. And half of fashion shoppers buy 26% or more of their fashion products at Amazon. While the majority of Amazon shoppers that find their products fashionable, 80%,  are millennials, one in four shoppers total rank Amazon as highly fashionable. So why Amazon? Speed, price and assortment are its winning formula.

Don't forget to share this....
Share on Facebook
Facebook
Share on Google+
Google+
Tweet about this on Twitter
Twitter
Pin on Pinterest
Pinterest
Share on LinkedIn
Linkedin

Are You a Fashion Blogger?

Leave a Reply

Your email address will not be published. Required fields are marked *