A Banarasi saree is a saree made in Varanasi, a city which is also called Benares or Banaras. The sarees are among the finest sarees in India and are known for their gold and silver brocade or zari, fine silk and opulent embroidery. The sarees[…]
“When you’re finished changing,” said Benjamin Franklin, “you’re finished.” Long revered for his fashion sense — seriously, Google it — was America’s most-stylish Founding Father talking about the state of ecommerce fashion? Of course not[…]
The fashion and lifestyle industry in India is witnessing a surge, with strong drivers of growth and a host of other factors resulting in its progress. Pegged at USD 100 billion and growing at a CAGR of 8-10[…]
When it comes to online fashion shopping, 50% of shoppers search for coupons and discounts when thinking about a purchase. And even more, 57% of these shoppers will only make an online fashion purchase if[…]
It will be surprising for you to know that the fashion industry is just 20 years young. Glamour is the element which has given the overwhelming response to this industry. This romance has just started[…]
After a tough but improving 2017, a continued recovery is on the horizon for 2018. The McKinsey Global Fashion Index projects global fashion industry sales to grow by 3.5 to 4.5 percent in 2018. But[…]
www.oh-ya.in is a venture of Nilsha Communications. OH-YA stands for “Our house of your attire”. Launched in 2018, OH-YA offers a wide range of apparel to fit any Gender’s unique sense of style. OH-YA[…]
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